![]() The Latino-Arab letter shapes may seem appealing at first, but if not carefully drawn may also create shapes, which are culturally insensitive. In the last decade, more & more bilingual logo types have been created using the Latin letter shapes. In many cases, Arabic grammar and correct letter shapes are sacrificed in the name of aesthetics.Īn understanding of Arabic calligraphy & letter forms is necessary in order to create successful bilingual logo types. In the next few paragraphs we’ll show, briefly, how Arabic & English are brought together via some bad, good, and excellent examples. Signposts are created just to be seen, many a times forgetting the importance of creating an aesthetically inviting melody of colour type & shape. ![]() ![]() Many designs are simply developed to visually scream at us as we walk across a mall or drive down a street. One of the most challenging tasks for designers in the Middle East is to make Arabic & Latin work together in design layouts, especially in brand marks. ![]()
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January 2023
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